Megan Zander Content Portfolio

Megan Zander headshot

Blogs | Writing Contributions

This is how I contribute to the content community – by sharing my experience and ideas. Here are a few examples:

“Goodbye, Net Neutrality”

June 25, 2017 – https://enterprisemarketer.com/articles/goodbye-net-neutrality/

“To ensure that information is an American right that is met – as it so desperately needs to be to promote a healthy, capitalist economy – the government regulates broadcast services to ensure they are working for the greater good and in-tune with the Constitution.”

“What is a Content Marketing Strategy and Why is it Important?”

June 8, 2016 – https://goo.gl/7BfDR6

“An effective content marketing strategy would define what ‘success’ is according to your marketing strategy as a whole. Is success, to your marketing strategy, simply visibility and engagement? Does your marketing strategy need the content marketing piece of the mix to create conversions? If so, what is a ‘conversion’ in relation to your goals? Examples of conversions could be: a target audience member clicking on a link from a social posting and becoming a user of your website or app; a blog reader signing up to receive your newsletter; or, it could be an end user making a purchase on your ecommerce site. “

“Selling Content Strategy with Axure Design Tools”

April 6, 2017 – https://goo.gl/mS48dW

“Content strategies are complicated. They have moving pieces. They have immovable truths. They are built on the unpredictability of the future. They mean so much, and sometimes, so little, but at the root, they are trying to do good. Strategies are nothing if they are not measurable. Telling that story of output and input is not an easy feat.”

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Brand Voice | Wirestream – A Collaborative Digital Partner

“Wirestream is a collaborative digital agency in Kansas City, MO.  We are agents enabling ideas with our partners, delivering innovative solutions by recognizing our partners’ needs, and working with them to achieve their goals. Our team is comprised of strategists, analysts, designers, technologists, and developers with years of experience in the digital content landscape.”

“Upgrade to Kentico 10 with a Regional Expert”

December 15, 2016 – https://goo.gl/swkLXC

“Welcome, Tammy Ledlow and Steve Green: Growing Leadership of Wirestream”

February 13, 2017 – https://goo.gl/CoSKzl

“Wirestream Welcomes New V.P. of Client Engagement”

February 22, 2017 – https://goo.gl/OrJiHj

 

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Social Media Content Production

SEO Best Practices vs. Channel Best Practices, Brand Voice vs. SEO Strategy, Style Guides vs. Campaign Strategy, Mobile vs. Desktop, Paid vs. Organic, Scheduled vs. Live Engagement

Global Solar Panel Company – Copy

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Digital Women of Kansas City – Complete Production

 

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Wirestream – Complete Production

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Press Releases

“Wirestream Acquires Chief Digital Officer”

April 12, 2016 – https://goo.gl/NIynj9

“Digital Women Kansas City to Hold Mini Conference”

July 21, 2016 – https://goo.gl/WRN3oq

“The First Kansas City Kentico CMS User Group”

September 27, 2016 – https://goo.gl/ueII1e